Web Survey Bibliography
Title Postal recruitment into a longitudinal online panel survey. The effects of different number of reminder
Author Martinsson, J.
Source LORE Methodological Notes, 2013: 3
Year 2013
Access date 16.05.2014
Full text
Abstract
This methodological note reports on an attempt to recruit respondents into a online longitudinal panel survey through mailed postcard invitations to a random population sample. The main
questions answered in the report is whether or not it is feasible to use this strategy to recruit respondents into a non-commercial online panel survey, and how large the effects of follow-up
contacts and reminders are on the recruitment rate. The sample consisted of 2000 randomly selected inhabitants of the Gothenburg region in western Sweden in the age between 18 and 70 years. The topic of the recruitment and the longitudinal online survey they were invited to concerned the controversial political issue of the introduction of congestion tolls around the city of Gothenburg. The sample was divided into three groups, where group A only received an invitation, group B one postcard reminder after the initial invitation, and group C a total of up to three follow-up contacts: one postcard reminder, one telephone call, and one last postcard reminder. No incentives were used. The results show that the recruitment rate in the group with no reminders was 11 percent and the average cost per respondents approximately 6.4 Euros, in the group with one reminder the recruitment rate was 17 percent and the average cost per respondent 7.6 Euros, while in the group
with three reminders the recruitment rate was 27 percent and the average cost per recruited respondent 11.6 Euros. Thus the effect of follow-up contacts is about as high for postal recruitment into a longitudinal online panel as previously found for mail surveys. Further, the cost per recruited respondent increases with the recruitment rate, but most pronounced for when moving from 17 percent recruitment rate to 27 percent.
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LORE Homepage (abstract) / (full text)
Year of publication2013
Bibliographic typeReports, seminars
Web survey bibliography (37)
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- Implementation of Web-Based Respondent Driven Sampling among Men Who Have Sex with Men in Sweden; 2016; Stroemdahl, S.; Lu, X.; Bengtsson, L.; Liljeros, F.; Thorson, A.
- Measuring Generalized Trust: An Examination of Question Wording and the Number of Scale Points; 2016; Lundmark, S.; Giljam, M.; Dahlberg, S.
- Same, Same but Different: Effects of mixing Web and mail modes in audience research; 2015; Bergstroem, A.
- An Empirical Test of Nonresponse Bias in Internet Surveys; 2015; af Wahlberg, AE; Poom, L.
- The problem of non-response in population surveys on the topic of HIV and sexuality: a comparative study...; 2014; Wallander, L.; H.; Mannheimer, L. N.; Oestergren, P. O.; Plantin, L.Tikkanen, R. H.
- Perioperative management in order to minimise postoperative delirium and postoperative cognitive dysfunction...; 2014; Jildenstål, P. K., Jakobsson, J. G., Hallen, J. L., Berggren, L., Rawal, N.
- Measuring Political Participation—Testing Social Desirability Bias in a Web-Survey Experiment; 2014; Persson, M., Solevid, M.
- Process Planning for CNC Machining of Swedish Subcontractors – A Web Survey; 2014; Anderberg, S., Beno, T., Pejryd, L.
- Postal recruitment into a longitudinal online panel survey. The effects of different number of reminder...; 2013; Martinsson, J.
- Web panel surveys – can they be designed and used in a scientifically sound way?; 2013; Svensson, J.
- A standard with quality indicators for web panel surveys: a Swedish example; 2013; Nyfjaell, M.
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
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- What it takes to be a top 100 website; 2010
- Using a Mixed-Mode Design to Survey Ethnic Minorities?; 2010; Feskens, R., Kappelhof, J.
- Item Nonresponse Analysis for a Mixed-Mode Survey.; 2010; Lorenc, B., Olsson, K.
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- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- Internet administration of self-report measures commonly used in research on social anxiety disorder...; 2010; Hedman, E., Ljótsson, B., Rück, C., Furmark, T., Carlbring, P., Lindefors, N., Andersson, G.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- Statistical analysis of on-line courses; 2009; Baelter, O.
- Optimal Contact Strategy in a Mail and Web Mixed Mode Survey ; 2009; Holmberg, A., Lorenc, B., Werner, P.
- SMS versus telephone interviews for epidemiological data collection: feasibility study estimating influenza...; 2009; Bexelius, C., Merk, H., Sandin, S., Ekman, A., Nyren, O., Kuehlmann-Berenzon, S., Linde, A., Litton,...
- Web-based measurement: Effect of completing single or multiple items per webpage; 2009; Thorndike, F. P., Carlbring, P., Smyth, F. L., Magee, J. C., Gonder-Frederick, L., Ost, L. G., Ritterband...
- Swedish National Data Service's Strategy for Sharing and Mediating Data; 2008; Carlhed, C., Alfredsson, I.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- On the cost-efficiency of probability sampling based mail surveys with a Web response option; 2005; Werner, P.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S., Isaksson, A.
- On-line qualitative market research: Interviewing the world at a fingertip; 2002; Scholl, N., Mulders, S., Drent, R.
- Doec propensity score weighting work for Web Surveys; 2002; Forsman, G., Varedian, M.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.